Shani O.

I'm a Millennial Content Creator based in London, UK with a passion and drive for creating content.

With over 5+ years within the video and social media world, I've developed multiple skills needed as a Creative Strategist and Direct Response Marketer, such as creating high quality, organic, diverse and ad style content which results in building trust with your audience and increases long term growth, conversions and revenue.

User Generated Content has been around for years, however its being popularised now because consumers are relating more to organic and paid ad style videos from creators who look like them and are more relatable. This is replacing influencing as consumers are no longer trusting influencers as much as we used to a few years ago because they give off a 'perfect, unrelatable, unrealistic' point of view with their content. A

s an everyday consumer who is obsessed with making relatable content, I strive to showcase content which feels natural, light and diverse.

Think of me as that trustworthy friend who recommends the best products and is always ecstatic to share it with everyone! - That's the type of content that is selling these days, and I'm the perfect person to help you achieve it.

My specialty is capturing the brand's values through script writing, filming and editing short form video content in an authentic and relatable way while also creating a personal experience that resonates with the consumer and target audience.