Angela Wells, also known as UGCang, is a UGC creator and TikTok specialist based in Los Angeles who offers demonstrations, testimonials, and storytelling pieces for brands. She has a degree in marketing and psychology, which has been very useful for user-generated content creation.
"With every piece of content, I strive to elicit a feeling, an emotion that influences the viewer to take action. I take on the character traits, pains, and desires that your ideal customer has.
I'll configure a strategy to quickly communicate how your product/brand is the solution for your audience. I'll hone in on pain points to resonate and connect with your consumer. I'll create an ideal vision/life that your audience desires so badly.
Within the first 3 seconds, I aim to ignite a question in your audience that only the video can answer, cliff-hangers, fast moving and exciting content. I'll ensure the content is visually inviting and leaves the viewers wanting more."